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With Google Adsense, it is possible for publishers (like myself) to earn an on-going revenue from their websites. All publishers need to do is place a bit of code on their website and Google automatically visits the site, looks at the content of the site and places relevant ads on the site. If you missed that, the main keyword here is “relevant”!

I obviously don’t mind earning a bit of advertising revenue from my website, but I certainly don’t want my visitors to see ads of household cleaning products or car parts or baby prams! I want my visitors to see ads that are relevant to this website and that genuinely interest the users. And Google does exactly that. Each web page is visited (and revisited) by Google’s little helpers (called bots or spiders) and based on the content on each page, relevant ads are then automatically displayed on the page. Ex: The Affiliate Programmes page contains ads for other affiliate programmes and the Online Marketing page contains ads relevant to that page. That’s the main thing so wonderful about this programme. Plus, you don’t have to worry about selling ad space and leftover ad inventory all the time. Google takes care of all that for you.

So, if you have a website and have been thinking about advertising on it, Google Adsense might just be the thing that you need!